One of Turkey's big selling points is its affordability - holidays here are probably the best value in the Mediterranean. But Turkey is much more than just another cheap-package destination. In fact, discerning holidaymakers are increasingly turning away from the country's main resorts in favour of less commercialised spots - and the choice of good-quality, boutique-style hotels and villas increases every year.
Lolling by the pool, beach or on the deck of a gulet - Turkey's elegant, home-grown wooden motor boats - may be your idea of a perfect break. But for many visitors, what makes Turkey memorable lies away from the coast, in the form of well-preserved Greco-Roman cities, Byzantine churches and exotic bazaars. "Our clients are becoming more adventurous and want to explore more of the 'real' Turkey, particularly the interior of the country, taking in the culture, history, ancient ruins and the local cuisine," says Akin Koc, managing director of the specialist Turkey tour operator Anatolian Sky Holidays.
Here are 10 reasons to visit Turkey: